One of the first steps of the Design Process is choosing an appropriate color scheme for your web site. If you’ve already got a logo, you’ll typically want to stick to the colors already used for branding purposes. This way your site carries the same color and feel of your logo through out it’s design.
If you don’t yet have a logo though, or are looking for a re-branding of your company and product, choosing a color scheme is important. There are some great sites out there to give you inspiration for color schemes. A few of our favorites are: Color Combinations and Colors on the Web. They both provide a lot of examples of color schemes that are complimentary and also provide the hexcode for web design coding. If you’re more of a hands on kind of person, try checking out the paint samples section in your local hardware store for inspiration. It’s a great way to see colors in person and you can always bring home the samples.
Colors provide a lot of information to viewers because they have so much emotion associated with them. For instance - Red gives a feeling of passion and power. Blue gives a feeling of peacefulness and stability. Black gives a feeling of power and elegance. Here’s a more comprehensive list of the associations that we have with colors - Color Meanings.
As you go through the planning process, take the time to think about your colors and what they say about you and your business!
July 19th, 2008 at 7:26 am
[…] Here in the coming weeks, we will have updated content and photos; a new layout, logo, and color scheme. Ultimately it will be a much cleaner and sleeker look. I’m really excited about […]